Saturday, February 2, 2013

What Makes a Great Blog and YouTube Channel

When I relaunched my blog, I spent many weeks brainstorming and planning out what my mission concerning my blog and my brand would be. Whatever it is that I do, in this case starting a blog and YouTube channel, my standards for my own creations are based off of the standards that I have for others. As someone who spends a lot of time each day finding new blogs and YouTube channels, there are certain things that I look for when I follow and subscribe.
So I made sure that I had some idea of what direction I wanted my blogs and channels to head into. Currently, I have not uploaded any videos onto my YouTube channels because I refuse to put anything out there if I feel that I gave less than 110% and if I feel that the quality of my work is not superior.

The first thing that I notice about blogs and videos are the quality of the camera. You may have the most original, interesting content, but if your camera is fuzzy or out of focus, I will be distracted from your message, and not in a good way. Now I'm not saying that you have to buy an expensive camera; there are plenty of models out there that you can find according to your budget. Right now, I will not be making any videos until I purchase a new camera because my current camera's focus is completely out of wack. The camera that I have decided to invest in is the Canon Rebel T3i. I am not the most knowledgeable person when it comes to technology (it took me 6 months of research to decide on my laptop), but from what I have seen, especially on YouTube, it is a smart choice.

Another thing that I believe makes a blog and YouTube channel stand out is the organization of content. This is something that I found the most complex, as I have followed and subscribed to blogs and channels that are exclusive to one topic and they never stray, and I have done the same to those whose blogs and channels combine an interesting array of topics that have a common thread. I have three sets of blogs and YouTube channels: 1. Shoes, Bags, and American Girl Dolls (My hobbies: Fashion, Beauty, American Girl collecting, Interior Decorating, Cooking, and DIY/Crafts), 2. Shtuff Kiya Says (Basically, everything non-hobby related), and 3. September's Earth Child (Natural Living: Hair, Makeup, Food, and Fitness). It's the OCD in me; I have to have everything organized. However, I understand that multiple blogs are not for everyone, and if you start off your blog or channel with no set organization when it comes to topic, it is okay, there is still hope for you. It is called labeling your blog posts and arranging your videos in playlists on YouTube. Hint hint.

This post is getting kind of long, so I'm going to head off to bed now. I might continue this idea in a future post, you never know. So in parting, I leave you with the best way to make your blog or channel great: SHINE! Your blog or channel may not be exclusively about you per se, but do not forget to let your individual personality and style shine through! Okay, that is all.


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